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Google dropkicks search
AI mode and the end of web traffic? Only if you give up on good content, relevance, and trust. This should be a welcome reckoning for nonprofits that understand communications.…
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Do you think it could be slower?
Ideas on the slow but sustainable work of humans turning stories into meaning and power.…
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AI search and why content strategy matters more than ever
Nonprofits and other organizations are scrambling to understand how AI is changing internet search. This should be a golden age for content strategy and teams that understand audiences and user needs.…
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What's the storytelling?
Why storytelling for nonprofits starts with connection, depth, and understanding. Not reach or scale.…
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Google zero. Communications department zero.
Notion got rid of its communications department. Financial Times wants to go Google Zero. What's going on here?…
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Content strategy in a time of AI search panics
Ways of thinking about and being prepared for content strategy and SEO (and AEO and GEO and other EOs) in a time of AI.…
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99% percent of this sh*t doesn't make it into the news cycle
I have questions. Also, job search events and links. And AI resources and frameworks.…
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Angels and monsters and WalMart in your chatbots
On AI, community and imagination.…
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Auras, Empires, Frankenbros, and 42 new jobs
I think we need to have a serious sit down about the content we're creating, who its for, and what we (and they) want from it. Because if it isn't really building connection, loyalty and passion it isn't doing anything.…
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7 behaviors of habit building organizations
How to create habits and help your readers, supporters and members become regulars.…
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Save your communications with consistency
Consistency is an unsung superhero of communications, fundraising, and marketing.…
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