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What Works in Online Fundraising
Fundraising secrets revealed: Show up. Ask. Show up again. Ask again. Also: Local news is having an El Niño Year.…
Content
25 posts
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Weird rabbit holes
Consulting, expertise, and what people really want may not be what your data says it is.…
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What’s your content worth?
How creating content that people love and use will raise more money and keep people around.…
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How nonprofits are using AI for content and newsletters
I would like to have a clear picture of how AI could or will change how we do content and…
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Google dropkicks search
AI mode and the end of web traffic? Only if you give up on good content, relevance, and trust. This should be a welcome reckoning for nonprofits that understand communications.…
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Do you think it could be slower?
Ideas on the slow but sustainable work of humans turning stories into meaning and power.…
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AI search and why content strategy matters more than ever
Nonprofits and other organizations are scrambling to understand how AI is changing internet search. This should be a golden age for content strategy and teams that understand audiences and user needs.…
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What's the storytelling?
Why storytelling for nonprofits starts with connection, depth, and understanding. Not reach or scale.…
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Google zero. Communications department zero.
Notion got rid of its communications department. Financial Times wants to go Google Zero. What's going on here?…
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Content strategy in a time of AI search panics
Ways of thinking about and being prepared for content strategy and SEO (and AEO and GEO and other EOs) in a time of AI.…
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99% percent of this sh*t doesn't make it into the news cycle
I have questions. Also, job search events and links. And AI resources and frameworks.…
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Angels and monsters and WalMart in your chatbots
On AI, community and imagination.…