Woah...stop throwing away your email program.
Sending more email to more people isn't a solution. But sending great email to people who need and want it can grow your list, increase engagement and improve revenue.
Newsletter
An idea: Be needed
Deliverability is great! 👏 But it's far better to be needed by your supporters and subscribers. Don't assume you are needed.
Don't hesitate to (re)activate
Why retention matters more than ever and how to get started.
Social change without social space
What happens when we can only talk about recipes and Stanley tumblers?
Trust is having a moment
But that's nothing new. How news orgs, nonprofits and you go through a society designed for distrust.
Surprise, delight, growth and value: Why news organizations love newsletters
And the best newsletter links of the past year.
2,024 (or maybe 5) thoughts about content, community and fundraising.
The year ahead in Future Community.