This is for all the thirsty people living in our information deserts
We live in the spray of communications firehoses. But too many of our potential readers, members and supporters are so very thirsty. This is bad news for nonprofits and democracy.
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Woah...stop throwing away your email program.
Sending more email to more people isn't a solution. But sending great email to people who need and want it can grow your list, increase engagement and improve revenue.
