Start making sense
Independent journalists and creators are helping people make sense of the world. Is your organization doing the same?
Latest
A third system for the work we need now
We're outsourcing community thriving onto the backs of self-employed contractors and our systems aren't built for that. Not at all.
Let's go to camp
Can we really turn towards people and bring new people into our organizations, the work, and movements? Sure.
Automated meaning
Can we automate our way to community building and trust? Only if we center real human connection.
Google zero. Communications department zero.
Notion got rid of its communications department. Financial Times wants to go Google Zero. What's going on here?
Content strategy in a time of AI search panics
Ways of thinking about and being prepared for content strategy and SEO (and AEO and GEO and other EOs) in a time of AI.
99% percent of this sh*t doesn't make it into the news cycle
I have questions. Also, job search events and links. And AI resources and frameworks.
Angels and monsters and WalMart in your chatbots
On AI, community and imagination.
Auras, Empires, Frankenbros, and 42 new jobs
I think we need to have a serious sit down about the content we're creating, who its for, and what we (and they) want from it. Because if it isn't really building connection, loyalty and passion it isn't doing anything.
The Year End Fundraising Cookbook
Your guide to the ingredients, recipes, spices and tools needed to raise more money this Year End Fundraising season.
Activity anchoring
And why list building without a clear intentional content strategy kinda like setting your money on fire.
Barnraisers, noncooperation and workslop
People support people, not emails. Some fundraising lessons from the Art of Gathering.
7 behaviors of habit building organizations
How to create habits and help your readers, supporters and members become regulars.
The existential elephant this year end
Nonprofits and news organizations are going to be facing more and more threats to their ability to operate. Can year-end communications, including fundraising campaigns, do more to inform and organize supporters about risks to the sector.