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strategy

A painting or mural on a wall that shows the bottom part of a face. The top part of the head is replaced with a bunch of plants growing from the head. This isn't as morbid as it may sound.

Nonprofit newsletter growth strategies

A guide for nonprofits who need to understand newsletter growth goals and options.
Ted Fickes Jul 7, 2025
Plants, perhaps grass, sprout from soil.

Our power to connect and create

Are we selling short our power to create belonging and community? To connect people instead of isolating them? On crafting meaningful communications in a flood of words and images.
Ted Fickes Jun 19, 2025
Substack is not a strategy, a tactic or even a verb

Substack is not a strategy, a tactic or even a verb

Five things to think about before you say the word Substack. If you want to have a great newsletter, that is.
Ted Fickes May 14, 2025
People gathered together holding flags and signs

Teaching power

We've been so busy doing polling, testing messages and asking for approval that we forgot what power is, how to build it, how to teach people to use it.
Ted Fickes Apr 18, 2025
An illustration of a person standing in front of a crowd while pointing at a light bulb on a screen.

The problem with strategy

Let's talk about strategy and why having one (or many) doesn't seem to help many organizations.
Ted Fickes Apr 3, 2025

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