Substack is not a strategy, a tactic or even a verb Five things to think about before you say the word Substack. If you want to have a great newsletter, that is.
Teaching power We've been so busy doing polling, testing messages and asking for approval that we forgot what power is, how to build it, how to teach people to use it.
The problem with strategy Let's talk about strategy and why having one (or many) doesn't seem to help many organizations.
