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strategy

Bright+3 Future Community. A man walks across a snow covered field under a cloudy sky.

Start making sense

Independent journalists and creators are helping people make sense of the world. Is your organization doing the same?
Ted Fickes Dec 7, 2025
A third system for the work we need now

A third system for the work we need now

We're outsourcing community thriving onto the backs of self-employed contractors and our systems aren't built for that. Not at all.
Ted Fickes Dec 4, 2025
Let's go to camp

Let's go to camp

Can we really turn towards people and bring new people into our organizations, the work, and movements? Sure.
Ted Fickes Dec 3, 2025
Content strategy in a time of AI search panics

Content strategy in a time of AI search panics

Ways of thinking about and being prepared for content strategy and SEO (and AEO and GEO and other EOs) in a time of AI.
Ted Fickes Nov 19, 2025
An image from the book Specimens of Fancy Turning by Edward J. Woolsey, 1869. The image resembles something between spirograph drawings and textbook diagrams of orbiting electrons.

7 behaviors of habit building organizations

How to create habits and help your readers, supporters and members become regulars.
Ted Fickes Sep 16, 2025
We and us: Together like our future depends on it

We and us: Together like our future depends on it

How we shift our work and communications from individualism to the collective we need now.
Ted Fickes Sep 5, 2025
Could inefficiency save us?

Could inefficiency save us?

On tech narratives, efficiency, power, and turning your team into consistent content creators. And 35 new Future Community Jobs.
Ted Fickes Aug 14, 2025

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