Organizations are creating blog posts, reports, articles, social media posts, videos, audio, websites and much more. This content takes staff (or consulting or volunteer) time and money that could be used elsewhere.
We love content and storytelling. But if you can’t connect content to data–and use meaningful metrics to inform content strategy–you’re not accomplishing much, possibly wasting money, minimizing impact, and quite likely running teams of people who don’t know why they’re doing the work. [Read more…] about Better Data : Better Content