Future Community is a blog and newsletter dedicated to sharing experiences, ideas and stories that define how we build and manage community. We looking for innovation, inspiration, case studies, lessons from history and efforts to redefine the future.
- Community LanguageA look at how language builds community, can leave people behind and and ways to open up community language.
- Grief and the future of communityShould organizations, campaigns and movements that build community or run membership programs do more to acknowledge grief and engage in ways their members experience it?
- Community and mutual aidYou’re not building community if you’re not building infrastructures for self-healing and sustainable mutual aid. Potential and problems for a mutual aid focus in community.
- Membership architectures to create powerWe talk with Ben Pollard, the founder of London-based Local Welcome about building community, crafting leadership, learning and resilience.
- Five questions to ask about membershipFive questions you can use to get to the center of your community’s who, what and why.
- Too much content. Too few storytellers.The internet and social media disrupt the relationship between story and how we understand the world around us. The other day I wrote this about storytelling and content strategy in a project brief for a potential client: The candidate (or party, group, movement, government) who controls the narrative has an inside track on guiding people’s hearts, minds and passions. Even […]
- The incentives are all wrongIt’s normal to be exhausted by endless crises, a President who throws tweet bombs at 6 am every day and the non-stop punditry cycle. Unfortunately, wearing you out is a valuable, sometimes intentional, benefit to those who disagree with you. A crisis a day makes good information go away There’s a lot of fallout when multiple political and social crises […]
- Content is a forest. Don’t just count the trees.One piece of content strategy is knowing why, when, how (and if) you need to post your content in multiple places. That seems like a lot of extra work. A version of this topic about this popped up last week in a Slack community for nonprofit/NGO folks with which I’m involved. Someone posted this question: Does anyone have any useful […]
- Change happens when people tell their story – not yoursAn intention for 2019 In addition to helping the nonprofit community speed up membership innovation, let’s create a framework for helping people find, create and share their own stories in ways that build community, grow power, and strengthen their ties to organizations as well as one another. Never before have we had so much content, so many stories, so much […]
- Bright Ideas: O Facebook What Art Thou?Here’s the latest edition of Bright Ideas where we take a look at changing Facebook relevance may mean to content, storytelling and marketing. Also, why is BuzzFeed doing tote bags? And new jobs for great people. Subscribe here: O Facebook, What Art Thou? I’m not going to make the case that Facebook is going away. At least not anytime soon. […]
- Defining transparencyTransparency in campaigning isn’t just about sharing campaign plans, making videos and being authentic on social media. That’s all important and can build relationships and increase name awareness. But there’s one level of transparency that’s about talking a lot â€“ and openly. And there’s another level of transparency that involves opening yourself up to risk and inviting others to share […]
- Accelerating membership innovationLet’s strengthen organizations, raise more money and scale up impact by speeding up how we learn about and position membership programs.