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3 min read
A healthy serving of email delight
Yes yes...we're all doing VERY SERIOUS WORK but an email program without culture of joy is just…
Ted Fickes
123 posts
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2 min read
5 things nonprofits can learn from the news biz
News organizations have been through a LOT and have a thing or five to teach nonprofits about community, revenue, innovation,…
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3 min read
Much ado about Harris zooms, community and democracy
How a zoom call for white dudes modeled community building and why it matters for democracy and nonprofits.…
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What 101 News Donation Pages can tell you about your fundraising and membership program
What we can learn from looking at how more than 100 news organizations are using donation forms, membership, premiums and user experience to grow reader revenue and build community.…
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4 min read
10 Elements of Newsletter Thinking
How to think like a reader, not just an organization, and create newsletters that people love.…
Woah...stop throwing away your email program.
Sending more email to more people isn't a solution. But sending great email to people who need and want it can grow your list, increase engagement and improve revenue.…
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An idea: Be needed
Deliverability is great! 👏 But it's far better to be needed by your supporters and subscribers. Don't assume you are needed.…
Don't hesitate to (re)activate
Why retention matters more than ever and how to get started.…
Social change without social space
What happens when we can only talk about recipes and Stanley tumblers?…
Trust is having a moment
But that's nothing new. How news orgs, nonprofits and you go through a society designed for distrust.…
Surprise, delight, growth and value: Why news organizations love newsletters
And the best newsletter links of the past year.…
2,024 (or maybe 5) thoughts about content, community and fundraising.
The year ahead in Future Community.…