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Content
22 posts
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Substack is not a strategy, a tactic or even a verb
Five things to think about before you say the word Substack. If you want to have a great newsletter, that is.…
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Paddle, paddle, paddle!
The case for creation of content, emotion and emotion. More than ever, the content people consume guides their emotions, actions and politics. It also guides donations, loyalty and activism.…
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Build things together: How to not drown in the seas of distrust
Social platforms no longer build for connection. We shouldn't do the same. How and why organizations can connect people, build together, and grow their power.…
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Power and impact and 32 new jobs
Teaching people about power and building solidarity with stories about our impact.…
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5 great places for training (and some sunshine, at least thematically speaking)
Here's a nod to folks offering solid digital campaign, leadership and organizing training + a super timely example of powerful advocacy content from NPCA.…
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Why it makes sense to start a newsletter. Especially today.
By delivering the info people need you'll grow your greatest resource. It isn't money. It's Trust.…
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Be a superhero: show up with answers in dark times
People have questions and concerns in the wake of Trump's chaos. How groups connect to people and answer questions will determine the future.…
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Local news is community building
Local news and community projects are two pieces of our informational and social fabric that will be critical in the next four years. And far beyond.…
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Tragedy of the Content
Memorable, smart and useful content may soon be the only way to attract and sustain supporter engagement. Here's a look at the roles and needs behind transformative nonprofit content programs.…