Woah...stop throwing away your email program.
Sending more email to more people isn't a solution. But sending great email to people who need and want it can grow your list, increase engagement and improve revenue.…
Newsletter
70 posts
public
An idea: Be needed
Deliverability is great! 👏 But it's far better to be needed by your supporters and subscribers. Don't assume you are needed.…
Don't hesitate to (re)activate
Why retention matters more than ever and how to get started.…
Social change without social space
What happens when we can only talk about recipes and Stanley tumblers?…
Trust is having a moment
But that's nothing new. How news orgs, nonprofits and you go through a society designed for distrust.…
Surprise, delight, growth and value: Why news organizations love newsletters
And the best newsletter links of the past year.…
2,024 (or maybe 5) thoughts about content, community and fundraising.
The year ahead in Future Community.…
Substackers Against Nazis
A collective letter to Substack leadership…
Come for the story. Stay for the service.
Sure, great storytelling is nice but have you ever helped someone out?…
Turning a list into community
Create meaning, not size, and people will support you.…
We asked for joy and brilliance ☀️
Thoughts on newsletters that are exciting, inspiring and "like candy"…