Twelve things learned from using social media in a community crisis

Earlier this year my partner in crime here at Bright+3 left Colorado for Washington, DC, to work as Policy Advisor on Energy and Environment for Senator Bernie Sanders of Vermont. Prior to moving to DC, Jacob served as a city council member and then mayor of Golden, Colorado.

Lessons from Indian Gulch WildfireLike me, Jacob has always been intrigued by the ability of digital communications to connect and support people in their community, personal and political endeavors. Jacob maintained an email newsletter and website for years while a candidate, councilman and mayor. During his council and mayoral campaigns, we tested what was (at the time) innovative integration of voter files, email lists, volunteer data and walking lists to help target his efforts.

As elected officials go, it seemed that Jacob knew how to make the most of email and social media in his job. That experience was tested in March, 2011, when the Indian Gulch wildfire started just west of Golden (in the foothills on the west side of Denver). The fire lasted a week and became the nation’s largest at that time. Hundreds of homes were threatened.

The City of Golden had an emergency operations plan and a process by which city and county, the Sheriff’s department and fire officials would update the media. But wildfires move fast in dry windy hills and the need to get information out to residents with homes in and around those hills is urgent. Social media, email and the web raise expectations about information availability and local leaders are pressured to supply accurate and rapid news.

A few weeks ago, Jacob and Bill Fisher, a Golden City Council member, released a brief, highly readable report analyzing the lessons learned about communications (particularly digital/online networks) from the Indian Gulch fire. The report digs into early observations shared on the site Emergency Management in 2011Continue reading “Twelve things learned from using social media in a community crisis”