Do you create content, measure it and still have no idea if content matters?

You are not alone if you answered yes (or even maybe/I’m not sure) to the question in the headline above. There is a disconnect along the creation, measurement, impact and learning path when it comes to content.

We set up The Content Survey to help you better understand how to develop and measure content that drives social change. Here are some preliminary results (and check out the slides below, too).

Content Survey - Preliminary Results

Who Took the Content Survey

67 organizations participated in the survey. Of that group…

  • 30 are small groups with under 20 staff.
  • 9 are mid-sized organizations with 20 – 50 staff members.
  • 11 are large groups of 51 – 100 staff.
  • 17 are very large organizations with over 100 staff.

The leading ways in which individuals saw their organization achieving its mission were direct advocacy and education. Groups also use research, community organizing, policy making and community service to achieve their mission.

There’s no clear correlation between organization size and having a written content strategy. Twenty-three percent of small groups have a content strategy — same as large organizations.

Overall, only one in four groups report having a content strategy.

Does Content Strategy = More Powerful Content?

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