Could inefficiency save us?

On tech narratives, efficiency, power, and turning your team into consistent content creators. And 35 new Future Community Jobs.

Could inefficiency save us?

👋 Hello and welcome Zach, Riju, Victoria, Paula and Sadia. It's wonderful to have you here! Click reply if you have questions, suggestions or just want to say hello.


Consistency is the boring unsung hero of great communications and fundraising programs. I wrote up some ideas for reclaiming your consistency.

Tech, efficiency, and power.

These are topics for a book, not a likely to be skipped over newsletter blurb.

I've seen several things this week - articles, LinkedIn comments, the posting of extraordinarily well armed soldiers on residential streets - that all converge around power and the need to demonstrate it.

So many conversations about AI in journalism, nonprofits, and organizing hang on becoming more efficient. Or, to be blunt, extracting more money from the right people.

I'm sorry to tell you this but efficiency is not the problem.

The problem is that for too long we've not included people in the conversations, deliberations, and actions that build meaning, community, and power.

Cutting government funding is not about efficiency. It's about power.

Deploying AI in hopes of making our organizations more efficient in the face of funding cuts is not going to help us reclaim power. It is going to make us more dependent on those who control the technology.

This isn't an "AI is bad" issue. Technology, particularly as it relates to narratives of efficiency and security, has always been wielded to control or take power.

If we invest in AI without recognizing (and gaining and using) power, are we also advancing an AI-driven security state that can be used to control our economic, educational, employment and other choices?

These are big not easily solved questions. I guess my message would be that efficiency won't save us. But the wildly inefficient work of directly serving and supporting our communities just might.

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