Be good to your customers

November 22, 2013 by Ted Fickes Leave a Comment

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Too much content. Too few storytellers.

The internet and social media disrupt the relationship between story and how we understand the world around us. The other day I wrote this about storytelling and content strategy in a project brief for a potential client: The candidate (or party, group, movement, government) who controls the narrative has an inside track on guiding peopleâ€™s […]

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