👋 Hello Shawn. Welcome to Future Community.

And thanks to all of you for being here! Join us at Newsletter Nerd Club, check out the new stories and jobs below, and hit reply or set up a call if you want to talk.

Join us at the next Newsletter Nerd Club on Wednesday, June 24th. It's a free hour conversation held over zoom.

We'll talk about growing your audience and any other questions you want to share.

We don't record these. They're a conversational space for questions, ideas, and sharing challenges. We do share notes back with participants–along with any slides, links, resources.


Bright Ideas

Gateway aesthetics: how far-right design systems work is a fascinating look at how design, not ideology, is for many people the pathway into right wing and extremist communities. It makes sense if you consider the primacy of imagery and "vibes" in Hitler's Germany or the (for most) head scratching aesthetic of Trumpy social media.

Rishad Patel's conversation with Dr. Ashton Kingdon is probably more interesting for Kingdon's take that you can't counter-meme your way out of this. It's what most of us are trying to do, of course.

Looking for a useful case study on how small orgs can punch above their weight in the fight for attention? Read How Praxis & Rally Delivered Big Digital Impact On A Shoestring via Paul de Gregorio.

Narrative Infrastructure: Hiding in Plain Sight from Brett Davidson offers a useful compilation of resources and (better yet!) analysis of what's needed/possible for narrative change. I especially appreciate that Brett's lens expands beyond the usual US/global north scope.

In The Fall of the Hero, and the Rise of Listening Paul j Lynch makes a case for the Chief Storytelling Officer in social impact organizations. A consistent ability to coalesce around a shared narrative, tell great stories, and distribute them to audiences that can create impact is a missing ingredient in so many organizations. [ht Erin Eberle]

In AI is inevitable? Nah. These better, cooler things are the future! Vu Le points out that there are big collective policy wins in the wings and most are inevitable because the fragility of old white man competitive authoritarianism can't hold back change forever.

News sites are the new newspapers: People are abandoning them for social media [NiemanLab] looks at findings from the just released 2026 Digital News Report. Here are some highlights (and my wry notes):

More people are getting news from social and video networks. Less from news websites and other "owned" sources. (the "why" of this isn't really addressed)

People aren't necessarily happy about it. (is anyone happy about anything? Especially on the Internet?)

More people are getting news from AI chatbots. (what could go wrong?)

Chatbot users are motivated by the speed of info delivery and the fact they can ask follow up questions. (people want what the want when they want it)

This seems extra important: YouTube is the only platform where the majority of users intentionally seek out the news. For the majority of Instagram and TikTok users, news just happens to come up in the feed. (if you're an org that could benefit from delivering newsy updates to your audience you should think about YouTube first)

Creators aren't replacing news/journalism but play a growing role in summarizing news and making it accessible on platforms.

There's been no growth in people paying for news. It's fallen in many countries. (the "how do you fund actual journalism" problem isn't getting solved and if Google, Meta, and TikTok don't want to play journalism funding ball then journalism access will get more and more inequitable)

Most all radio news and newspaper audiences are dying if not already dead. Ouch. (the statement “the social reproduction of newspaper and radio news audiences may have broken down altogether” is not fooling around)

Events and Training

Future Community Jobs

These are jobs spotted in the last few days. The full Future Community job list is always on and always fresh.

Audience, content, journalism and news roles

Communications

Nonprofit organizations

Fundraising and Development

Foundations and Philanthropy

Nothing new. Here are a couple we shared earlier this week. More on the full list.

Agencies, data, politics, products & more

Nothing new but these are from last week:

Hey. Ted here. I run Bright+3 where we give changemakers the ideas, inspiration, and tools to create content that builds stronger communities.

I also write this newsletter (aka Future Community) and run the Future Community Jobs list.

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