Video done right: Protect Our Winters

Great videos don’t need to be earth shattering displays of far out creativity and mind-boggling production values. Video is a storytelling form that lifts characters, dialog and emotion off the page and into the visual line of sight. Basically, video shares a story.

Marketing videos – especially PSAs – can often get overwrought or overdone. It’s hard to keep it simple.

We like this short piece from Protect Our Winters — an organization created by winter sports professionals that advocates for policies that halt climate change and gets pro athletes into schools, communities and Congress. Check out the video:

It may have helpful to share some images of winter that weren’t all about the high alpine environment and maybe more familiar to viewers. Maybe the scene of a city park hushed by a fresh blanket of snow would connect more people with their personal experiences.

But the scenes left in are aspirational, true to the character of the organization, and one can always add more scenes. Brevity and focus are powerful tools, too. We think this is powerful and a great example of how strong video doesn’t need to be complicated.

What do you think?

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