This post was originally published on Amy Sample Ward’s terrific nonprofit technology blog earlier this week.
For professional football players, the six days between games are jammed with practice, gym workouts, and travel. They also include time spent watching the film from the previous game, play by play, evaluating, learning, and preparing for the next game. I donâ€™t know as much about other sports, but Iâ€™m guessing that professional basketball, hockey, baseball and other players have similar routines during their seasons.
Itâ€™s true that for pro athletes, everything they do during the week amounts to preparation for game day. Game day performance is what matters. Itâ€™s also true that many pro athletes are supported by extensive coaching staffs, sophisticated video recordings, and powerful analytic tools to help them understand what they did and how they might improve.
But a lot of what nonprofit folks do is similarly performance-oriented: every time you present on a panel at a conference, every time you pitch a prospective donor or funder, every time you talk to a reporter. You prepare (or not), and then you perform well (or not). And even without the same kind of evaluation and training resources at our disposal, we still have tools and capacity to carefully evaluate our performance and plug it in to fast-cycle feedback loops so we can continuously improve. Nearly every nonprofit has a video camera now, tripods are cheap, and itâ€™s easy to set up to record right before you begin your presentation. When you talk with reporters, itâ€™s easy to evaluate the print story or broadcast (not just reviewing it, which everyone already does, but studying it to figure out what you did well and what your screwed up). You may not have someone with you on every funder pitch, but itâ€™s not hard to arrange at least some of those conversations with a colleague who wonâ€™t do too much talking during the meeting, so someone else can pay more attention to how well you do. For much of what you do, you can figure out ways to intentionally review your performance, identify what you did well and what you need to work on, and then craft a strategy for improving.
Incidentally, itâ€™s the coaches who really immerse themselves in the film after every game, studying the game film on the flight home or first thing Monday morning, grading every player on every play, and then reviewing the films with the players. What if the more senior folks in your organization were explicitly responsible for coaching the newer members of the team? And what if their job evaluation was based partly on how effectively they are at coaching the more junior folks?
An organizational culture that emphasizes evaluation, feedback loops, learning, and intention improvement doesnâ€™t happen by accident. For most nonprofit folks, the limitation isnâ€™t about resources but about how serious they are about improving.
(Photo credit: Flickr rburtzel)