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Teaching power
We've been so busy doing polling, testing messages and asking for approval that we forgot what power is, how to build it, how to teach people to use it.…
Newsletter
84 posts
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From chaos to what, exactly?
Takeaways from the Job Searching: From Chaos to Calm session. And 61 or so new Future Community jobs.…
Woah...stop throwing away your email program.
Sending more email to more people isn't a solution. But sending great email to people who need and want it can grow your list, increase engagement and improve revenue.…
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An idea: Be needed
Deliverability is great! đź‘Ź But it's far better to be needed by your supporters and subscribers. Don't assume you are needed.…
Don't hesitate to (re)activate
Why retention matters more than ever and how to get started.…
Social change without social space
What happens when we can only talk about recipes and Stanley tumblers?…
Trust is having a moment
But that's nothing new. How news orgs, nonprofits and you go through a society designed for distrust.…
Surprise, delight, growth and value: Why news organizations love newsletters
And the best newsletter links of the past year.…
2,024 (or maybe 5) thoughts about content, community and fundraising.
The year ahead in Future Community.…
Substackers Against Nazis
A collective letter to Substack leadership…
Come for the story. Stay for the service.
Sure, great storytelling is nice but have you ever helped someone out?…