Email and Newsletters

We believe that when you connect people to stories they love, need and use (and can find!) you will build a community that supports your work.

We develop holistic content strategies but often center email. Why? Over the past 20 years we’ve found that email is reliable, owned by you, and reaches into a person’s inbox, hand and sometimes even their head and heart.

Our services include:

Strategy review: understand what’s working, opportunities and obstacles for success.
Product design, development and testing.
Content strategy.
Email production and metrics programs.
Training and supporting teams in content creation.

Recent email and newsletter product clients include:

Chava Communications and Cleveland Scene: Email fundraising, membership and newsletter strategy.
Greenpeace: Newsletters, strategy, fundraising, production and design.
Earthworks: Email and digital fundraising strategy, production, content strategy.
Clean Water Action: Email and digital fundraising strategy.
Narrative Initiative: Content strategy, newsletter strategy and creation, communications leadership.
The Wilderness Society: Email fundraising and digital strategy, production and design.

Want to learn more? Want to take an email or newsletter program to the next level? Email ted@brightplus3.com or reach out on LinkedIn.

How to develop, test and run email and newsletter programs that reach audiences, build community and grow revenue.