Newsletters and Email

When you connect people to stories they love, need and use to make sense of the world then you will build a community that supports your work.

We've helped dozens of organizations and campaigns build and run email programs that are reliable, sustainable and revenue positive.

Our approach

Strategy review. Help you define and understand your goals, challenges and opportunities. We'll also explore who your audiences are and how to reach them.
Platforms and products. Guide you through the tools, systems, apps and widgets so you can focus on content that brings value to your audience.
Content identification, design and production. Chances are, you're already sitting on all the content you need. You just have to find ways to unlock it for your supporters.
Give you a method. Set up sustainable email and newsletter production, testing and metrics programs.
Set up a navigable path. Evaluate the training, resources and support your organization and teams need to run a thriving email and newsletter program.

In the past few years we guided the newsletter (and communications) programs of Mobilisation Lab and Narrative Initiative:

We grew newsletters from zero to thousands of global and US subscribers.
We developed a newsletter strategy that found, engaged and mobilized a network of members, supporters, readers and advocates.
We helped leadership develop a content strategy that balanced internal content creation constraints, community content, and engagement goals.
Newsletters gave these small organizations (just a handful of staff each) global presence, influence and relevance.

We left both organizations with newsletters and overall content programs that were valued by supporters, staff, and funder.

Other recent email and newsletter product clients include:

Chava Communications and Cleveland Scene: We set up an online membership program that helped them grow paid membership 40% in its first month.
Earthworks: We provide email and digital fundraising strategy, production, content strategy.
California Budget and Policy Center: We've audited email list performance and set up strategies to help them better use Mailchimp, reach new audiences, and reactivate unengaged subscribers.
Demos: We conducted an email audit and content strategy that helped them see and act on their potential for higher engagement, action and fundraising.
Clean Water Action: We ran an email and digital fundraising opportunities audit.

We share experience and insights on newsletters, email, content and community strategy in the Future Community newsletter.

Here are a few recent articles about newsletters and email programs:

Want to learn more? Let's talk about taking the next step for your newsletter and email program. Email Ted Fickes, reach out on LinkedIn or schedule a time to talk.