“Anytime Anywhere”
The company is called Global Rescue, and these are the folks you buy insurance from if you want to guarantee evacuation or field rescue  – from anywhere on the globe you might happen to be – in the case of a medical emergency, civil war, and natural disasters.
“Anytime Anywhere” conveys everything that needs to be communicated in a tag line, they are perfectly on pitch for the intended audience, and they did all that in just two words.
This tag line is so good it could easily double as an elevator pitch.
Jacob Smith is the co-author of The Nimble Nonprofit: An Unconventional Guide to Sustaining and Growing Your Nonprofit, the former mayor of Golden, Colorado, and a nonprofit consultant.
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