Innovative Content Solutions
Create Great Content
We help organizations develop, edit, write great content. Our projects build audiences and movements, engage people and change policy.
Creating great content
Use Data Better
We help organizations find and understand data—and use it better to inform decisions about strategy, engagement and fundraising.
How we help organizations use data better
Bright Ideas
Power-full storytelling for change
Can we create powerful (and "power-full") storytelling for advocacy that shifts power to people and communities so they may better control the change they seek? The "traditional" framework for advocacy … Read the full story
Turning policy experts into reporters
The Munk School of Public Affairs at the University of Toronto is doing something brilliant that NGO leaders should check out. The Fellowship in Global Journalism, an 8-month program that trains subject experts … Read the full story
The Nimble Nonprofit Book
Want to break down silos, collaborate better, and run an organization that has fun AND kicks ass? We wrote a book for that. Download The Nimble Nonprofit now.
More Bright Ideas
Three ways to stop wishing for a big campaign
In the movie Big, Tom Hanks plays 12 year old Josh Baskin who puts a coin in a magic wish machine at the amusement park arcade one summer night and asks to be big. Nothing happens after making the wish so he … Read the full story
Do you create content, measure it and still have no idea if content matters?
You are not alone if you answered yes (or even maybe/I'm not sure) to the question in the headline above. There is a disconnect along the creation, measurement, impact and learning path when it comes to … Read the full story