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Content

32 types of newsletters. With the number 32 painted on a tree.

32 types of newsletters

An email newsletter taxonomy.
Ted Fickes May 27, 2025
Substack is not a strategy, a tactic or even a verb

Substack is not a strategy, a tactic or even a verb

Five things to think about before you say the word Substack. If you want to have a great newsletter, that is.
Ted Fickes May 14, 2025
Paddle, paddle, paddle!

Paddle, paddle, paddle!

The case for creation of content, emotion and emotion. More than ever, the content people consume guides their emotions, actions and politics. It also guides donations, loyalty and activism.
Ted Fickes May 8, 2025
A drawing of a person holding a surfboard while standing in front of a sign or mirror that depicts waves.

Build things together: How to not drown in the seas of distrust

Social platforms no longer build for connection. We shouldn't do the same. How and why organizations can connect people, build together, and grow their power.
Ted Fickes Apr 30, 2025
Two plastic figurines hold hands and stare at one another. The words say bright+3 and future community.

Power and impact and 32 new jobs

Teaching people about power and building solidarity with stories about our impact.
Ted Fickes Apr 22, 2025
Donald Trump points up and looks directly into the sun and doesn't turn to dust. It's too bad.

5 great places for training (and some sunshine, at least thematically speaking)

Here's a nod to folks offering solid digital campaign, leadership and organizing training + a super timely example of powerful advocacy content from NPCA.
Ted Fickes Mar 7, 2025
Little lego people on a table.

Why it makes sense to start a newsletter. Especially today.

By delivering the info people need you'll grow your greatest resource. It isn't money. It's Trust.
Ted Fickes Feb 12, 2025

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