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An image from the book Specimens of Fancy Turning by Edward J. Woolsey, 1869. The image resembles something between spirograph drawings and textbook diagrams of orbiting electrons.

7 behaviors of habit building organizations

How to create habits and help your readers, supporters and members become regulars.
Ted Fickes Sep 16, 2025
Save your communications with consistency

Save your communications with consistency

Consistency is an unsung superhero of communications, fundraising, and marketing.
Ted Fickes Aug 13, 2025
32 types of newsletters. With the number 32 painted on a tree.

32 types of newsletters

An email newsletter taxonomy.
Ted Fickes May 27, 2025
Substack is not a strategy, a tactic or even a verb

Substack is not a strategy, a tactic or even a verb

Five things to think about before you say the word Substack. If you want to have a great newsletter, that is.
Ted Fickes May 14, 2025
Paddle, paddle, paddle!

Paddle, paddle, paddle!

The case for creation of content, emotion and emotion. More than ever, the content people consume guides their emotions, actions and politics. It also guides donations, loyalty and activism.
Ted Fickes May 8, 2025
A drawing of a person holding a surfboard while standing in front of a sign or mirror that depicts waves.

Build things together: How to not drown in the seas of distrust

Social platforms no longer build for connection. We shouldn't do the same. How and why organizations can connect people, build together, and grow their power.
Ted Fickes Apr 30, 2025
Two plastic figurines hold hands and stare at one another. The words say bright+3 and future community.

Power and impact and 32 new jobs

Teaching people about power and building solidarity with stories about our impact.
Ted Fickes Apr 22, 2025

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