Content - Bright+3

AI search and why content strategy matters more than ever

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Content • 6 min read

AI search and why content strategy matters more than ever

Nonprofits and other organizations are scrambling to understand how AI is changing internet search. This should be a golden age for content strategy and teams that understand audiences and user needs.…

Ted Fickes • 28 Jan 2026

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Content • 3 min read

What's the storytelling?

Why storytelling for nonprofits starts with connection, depth, and understanding. Not reach or scale.…

Ted Fickes • 17 Dec 2025

Google zero. Communications department zero.

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Content • 4 min read

Google zero. Communications department zero.

Notion got rid of its communications department. Financial Times wants to go Google Zero. What's going on here?…

Ted Fickes • 01 Dec 2025

Content strategy in a time of AI search panics

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Content • 3 min read

Content strategy in a time of AI search panics

Ways of thinking about and being prepared for content strategy and SEO (and AEO and GEO and other EOs) in a time of AI.…

Ted Fickes • 19 Nov 2025

99% percent of this sh*t doesn't make it into the news cycle

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Content • 5 min read

99% percent of this sh*t doesn't make it into the news cycle

I have questions. Also, job search events and links. And AI resources and frameworks.…

Ted Fickes • 06 Nov 2025

Angels and monsters and WalMart in your chatbots

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Content • 4 min read

Angels and monsters and WalMart in your chatbots

On AI, community and imagination.…

Ted Fickes • 29 Oct 2025

Auras, Empires, Frankenbros, and 42 new jobs

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Content • 6 min read

Auras, Empires, Frankenbros, and 42 new jobs

I think we need to have a serious sit down about the content we're creating, who its for, and what we (and they) want from it. Because if it isn't really building connection, loyalty and passion it isn't doing anything.…

Ted Fickes • 24 Oct 2025

7 behaviors of habit building organizations

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Content • 5 min read

7 behaviors of habit building organizations

How to create habits and help your readers, supporters and members become regulars.…

Ted Fickes • 16 Sep 2025

Save your communications with consistency

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Content • 2 min read

Save your communications with consistency

Consistency is an unsung superhero of communications, fundraising, and marketing.…

Ted Fickes • 13 Aug 2025

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• 3 min read

32 types of newsletters

An email newsletter taxonomy.…

Ted Fickes • 27 May 2025

Substack is not a strategy, a tactic or even a verb

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• 8 min read

Substack is not a strategy, a tactic or even a verb

Five things to think about before you say the word Substack. If you want to have a great newsletter, that is.…

Ted Fickes • 14 May 2025

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Community • 7 min read

Paddle, paddle, paddle!

The case for creation of content, emotion and emotion. More than ever, the content people consume guides their emotions, actions and politics. It also guides donations, loyalty and activism.…

Ted Fickes • 08 May 2025