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Gmail inboxes are harder to reach is not what you want to hear
Cool election, huh? Well, buckle up kids. The next two years will be wild.…
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Are news and nonprofits okay paying for their demise?
Meta, TikTok, Google, and the AI companies. Their power and the harms they cause are dependent on our need to shovel money their way for "attention." That's the system we have. But can we also reckon with how to shatter the political power of these companies?…
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Future Fundraising
I'm optimistic that younger donors (and fundraisers) will approach technology as a tool for collective impact and not just a way to do double down on transactional efficiency.…
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What Works in Online Fundraising
Fundraising secrets revealed: Show up. Ask. Show up again. Ask again. Also: Local news is having an El Niño Year.…
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Weird rabbit holes
Consulting, expertise, and what people really want may not be what your data says it is.…
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What’s your content worth?
How creating content that people love and use will raise more money and keep people around.…
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How nonprofits are using AI for content and newsletters
I would like to have a clear picture of how AI could or will change how we do content and…
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Google dropkicks search
AI mode and the end of web traffic? Only if you give up on good content, relevance, and trust. This should be a welcome reckoning for nonprofits that understand communications.…
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Do you think it could be slower?
Ideas on the slow but sustainable work of humans turning stories into meaning and power.…
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AI search and why content strategy matters more than ever
Nonprofits and other organizations are scrambling to understand how AI is changing internet search. This should be a golden age for content strategy and teams that understand audiences and user needs.…
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What's the storytelling?
Why storytelling for nonprofits starts with connection, depth, and understanding. Not reach or scale.…
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Google zero. Communications department zero.
Notion got rid of its communications department. Financial Times wants to go Google Zero. What's going on here?…