Barnraisers, noncooperation and workslop

People support people, not emails. Some fundraising lessons from the Art of Gathering.

Barnraisers, noncooperation and workslop

Hello and welcome to Future Community! We're talking about year-end fundraising, meeting this moment - a perilous one for nonprofits and activists, and sharing about 30 new jobs including this one at Analyst Institute. šŸ‘‡

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Analyst Institute is hiring a Director of Development. This is a key (remote!) leadership role a remote role at an organization doing critical work to support thousands of stakeholders across the country.

First, a big shout out to new Future Community subscribers šŸ‘‹.

Welcome Rebecca, Karen, Alexis, Sarah, Steffen, Jessica, Abigail, Mickey, Rachael, Shane and Kevin.

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Turn Year-end Fundraising into a Big Old Barnraiser of a Gathering

It's year end fundraising time and I’m rereading Priya Parker's The Art of Gathering: How We Meet and Why it Matters for some guidance and inspiration.

Earlier this week I was reminded (again) of the profound power of gathering and connecting people. Hats off to Lex Roman's Legends mixer!

I wonder if we, as nonprofits and companies and even communities with big constituencies and big budgets and big to do lists, have forgotten about gathering.

This isn’t about ā€œthrow a big party.ā€ Though I’m not opposed to that. More parties. Fewer emails. That world sounds good.

It’s about the little bits and pieces of connection, respect, joy, warmth, and strength that gathering builds.

Parker writes at the top of the book about the power of gathering: Gathering–the conscious bringing together of people for a reason–shapes the way we think, feel, and make sense of our world.

Perhaps there’s no greater gift we as changemakers can offer our supporters than the opportunity to make sense of the world.

So what does that look like in the context of year end (or any time of year) fundraising?

šŸ¹ Be clear about your purpose - and your supporter’s purpose.

Say what you’re doing. Say why you’re doing it. Say why it matters. Directly. In plain language.

šŸ’œ Be passionate about your purpose and finding those who also care about it.

Bring people together. Talk to them. Listen to them. Let the rest go. Our lists are full of people who aren’t interested or aren’t ready for us. If we try to please them we confuse those who matter. Nobody wants to wonder why they were invited to the party.

šŸ—£ļø Speak loudly about what matters.

Be clear about what can be done, why this donation you’re asking for right here right now is freaking valuable.

Commit to it. And ask for commitment. Don’t be casual.

šŸ—ŗļø Create a world where action and change aren’t just possible, they happen.

Describe this world. Talk to people about it. Listen to them. Show them how they can be in it and make it possible. Nobody wants to buy a ticket to a theoretical party.

🪦 ā€œNever start a funeral with logisticsā€

This chapter title from Parker's book is one of my favorites. Don’t get lost in the data, the testing, the receipts, the automations. All that matters. But, for a potential donor - whether it’s $10 or $10,000 - it’s also about feeling accepted, heard, joyful. Light a fire under folks, don’t bore them with process.

I also want us to do less "campaigning" that approaches fundraising as a something to win, a time to "beat last year's numbers."

It takes the joy, hope and fun out of the fundraising and the giving. I know more than a few of you travel along similar paths at the intersection of community and fundraising.

What do you think? Is there the intersection of gathering and fundraising a place to focus our energy?


About this Moment

I spent much of the 2010s tracking the rise of authoritarians around the world and how activists and campaigners were responding. US activists were constantly being asked for guidance on how to run online campaigns, use digital tools, social media and more.

These folks now have a lot to teach us about responding to closing civic space, restricting press freedom, and potential direct threats to organizations and leaders. Here are a few recently spotted resources (videos, mostly):

Bright Ideas

A few smart reads...

it would be ideal if he understood what liberal and egalitarian values are and what they demand of him and catered to that, rather than to the personal expedience of reading lines from the script of a fascist movement eroding basic democratic freedoms and aiming to subordinate whichever large swaths of the country are not simply removed outright.

Indeed. We're not a polarized nation. We're one that's long been riven by white christian nationalists and corporatists who have now found a path to public power in the form of MAGA-ism. Let's at least be honest about what we're doing here and start from reality, not accommodation.

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