A couple of highlights:
- Online giving is up across all channels. For instance, online giving overall is up 16%, social giving is up 20%, and giving through branded charity websites is up an impressive 36%.
- Average gift size grew, including a 90% jump in the average size for social giving. The average is now just under $100.
I think the simple take-away here is that online giving is growing – and will probably continue to grow – in importance relative to conventional charitable giving channels. I wouldn’t dump the direct mail program yet, but I’d guess that having a robust online presence is going to be increasingly important for most nonprofits.