The Network for Good Online Giving Report: Growing, Growing, and Growing Some More

Network for Good just released their “Digital Giving Index: Q1 2012” report, and as expected it’s got some juicy tidbits and insights about trends in online donations.

A couple of highlights:

  • Online giving is up across all channels. For instance, online giving overall is up 16%, social giving is up 20%, and giving through branded charity websites is up an impressive 36%.
  • Average gift size grew, including a 90% jump in the average size for social giving. The average is now just under $100.

I think the simple take-away here is that online giving is growing – and will probably continue to grow – in importance relative to conventional charitable giving channels. I wouldn’t dump the direct mail program yet, but I’d guess that having a robust online presence is going to be increasingly important for most nonprofits.