Questioning Assumptions: Women Buy More Technology Than Men

According to a late-2011 Parks Associates survey, as Mashable reported last week, women are more likely than men to buy laptops, tablets, and smartphones. The study also found that women are playing video games on consoles like Xbox and Playstation in increasing numbers and are more likely than men to enjoy multi-player social gaming and playing games on Facebook. This probably has some implications for nonprofit strategies on technology, mobile, and social media, but the more obvious implication is yet another reminder that gender stereotypes often don’t hold up well to actual evidence.