Groundwire reported on the very interesting and useful conclusions of an in-depth research project by New Organizing Institute about online advocacy. Check out Groundwire’s summary or you can dive into the full report (“Experiments in Online Advocacy”). A lot of the research questions are very specific and pertinent to the online advocacy operational decisions you make every day, like how best to set up the sender’s name for maximizing the open rate, how best to embed video for improving the click-through rate, the timing of emails, and the like.