Doubling Attendance in One Year: A Success Story

Santa Cruz Museum of Art & History attendance numbers.
I’m an unabashed Nina Simon fan, and I love this post on her Museum 2.0 blog about their growth in visitor numbers, how they pulled off the impressive growth she describes, and their plans for next year. This is the type of candid, under the hood, here’s-what-we-did-what-worked-and-what-didn’t writing that I think we need much more of in the nonprofit world.

The “five great ways to do something” lists (guilty), the “a great example of doing it wrong” posts (guilty), the big picture trends stories (guilty) … all of these can be useful, but often I find the posts that lay it all out there – good and bad, lessons learned, what they’re going to try next – to be the most helpful. There isn’t anything else like it: real social sector folks describing concretely and candidly what they actually did and what they learned.

We blogged about another of Nina’s terrific ‘lessons learned’ posts back in May in case you missed it (“Year One as a Museum Director … Survived!”).