Over the past few weeks, I’ve had the opportunity to work with Upwell, one of the most important and inspiring around these days.
Upwell works for the ocean. They do that with “Big Listening” (more on that later) to track the global conversation about oceans. They do it with minimum viable campaigns – lean tests of what works (and doesn’t) to change and direct the ocean conversations.
And they do it by sharing everything they learn with advocates, organizations, media, scientists and everyone else that cares about oceans (which should be each of you because, you know, the world’s surface is over 70% water and that gives oceans a big leg up on the global power chart).
Tracking the global conversation about oceans (or climate change or voting rights or organic agriculture or anything you can imagine) has never been more important. The information each of us gets (or can easily find) is no longer controlled by a community (or national) newspaper or TV station and its editorial board.
Continue reading “Listening (to the right stuff)”