Want to Fundraise Like Charity:Water? Develop Engaged Advocates, not Donors

I’ve always been struck by the different ways old and new organizations approach online communications, fundraising and organizing. The two groups could learn a lot by studying each other.

Charity:Water poster - 4,5000 children will die today from water-related diseases
Charity:Water poster with a focused and powerful idea.

Newer groups aren’t beholden to a certain way of doing things, entrenched hierarchies and well-established silos. They’re likely led and staffed by bootstrapping generalists that are truly passionate about an idea or mission and not much deterred by failures. Their enthusiasm rubs off on those around them and can stir up a hornet’s nest of much-needed action.

Organizations that have been around a while (and let’s say 15-20 years or more) have staying power. They have figured out how to get things done and sustain the business of running an organization. Relationship-building takes time and they have stuck to it – likely carving out strong relationships with the powerful in communities and government.

Most that work in and around nonprofit organizations these days would probably say that adapting to digital networks and online fundraising has been a challenge for older groups. A well-established way of doing things is challenged by the speed and apparent loss of control over message and action wrought by online networks.

Learning from Younger Groups

There is room in the nonprofit tent for both old and new organizations. But technical change is happening fast and the fabric of communities, environment, institutions is fraying before our eyes. Groups need to be at the top of their game. Continue reading “Want to Fundraise Like Charity:Water? Develop Engaged Advocates, not Donors”