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branding

A terrific (if unlikely) new website

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It’s a truism that government agencies are incapable of designing and implementing great websites. But it’s a truism that happens to be untrue, as the Milwaukee Police Department is making abundantly clear with their new site.

And if it’s possible for government agencies to build great websites, surely more nonprofits can, as well.

A hat tip to the Fast Company blog for both the link (“A Radical Police Rebranding That Starts With A Superb Website“) and a great walk-through of what makes it so strong.

Jacob Smith is the co-author of The Nimble Nonprofit: An Unconventional Guide to Sustaining and Growing Your Nonprofit, the former mayor of Golden, Colorado, and a nonprofit consultant.

The best tag line, ever

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“Anytime Anywhere”

The company is called Global Rescue, and these are the folks you buy insurance from if you want to guarantee evacuation or field rescue  – from anywhere on the globe you might happen to be – in the case of a medical emergency, civil war, and natural disasters.

“Anytime Anywhere” conveys everything that needs to be communicated in a tag line, they are perfectly on pitch for the intended audience, and they did all that in just two words.

This tag line is so good it could easily double as an elevator pitch.

Jacob Smith is the co-author of The Nimble Nonprofit: An Unconventional Guide to Sustaining and Growing Your Nonprofit, the former mayor of Golden, Colorado, and a nonprofit consultant.