Great Content : Stronger Content Strategies

We help organizations develop and implement content strategies that create the conditions for more people to learn, act and lead change in their communities.

But not every content problem needs to be solved with a grand strategy. Our approach identifies content goals, needs and solutions by working across organizations, looking at data and finding examples from collaborators, competitors and other sectors.

Some of our content services include: 

  • Content strategy assessment, development, implementation and staffing.
  • Original writing and editing of blog posts, articles.
  • Creating, designing and producing email newsletters.
  • Editorial calendar creation and support.
  • Webinar planning and production.
  • Audio and video planning and production.
  • Developing partnerships with bloggers, freelance writers and other content professionals.
  • Staff support and training for blogging, writing and new media projects.
  • Content marketing and advertising.

We’ve worked with large and small organizations around the world, including:

Let’s talk (or call us at +1 720-480-6975).

Better Data : Better Content

Organizations are creating blog posts, reports, articles, social media posts, videos, audio, websites and much more. This content takes staff (or consulting or volunteer) time and money that could be used elsewhere.

We love content and storytelling. But if you can’t connect content to data–and use meaningful metrics to inform content strategy–you’re not accomplishing much, possibly wasting money, minimizing impact, and quite likely running teams of people who don’t know why they’re doing the work. Continue reading “Better Data : Better Content”

Email & Online Fundraising

Email remains the killer app of the Internet age. A healthy email list is the lifeblood of many organizations precisely because – if you build a permission-based list – you are delivering your message to readers that want to hear from you. We have been building email advocacy, fundraising, and marketing campaigns for nearly 20 years and we can help your campaign use it to get more people involved, raise more money, and win.  Continue reading “Email & Online Fundraising”

Communications Strategy

Virtually every fundraising initiative, marketing effort, policy program, or political campaign depends on an effective communications strategy: clear, helpful, and timely messages arriving at the right time in the right ways to the right audiences.

Bright+3 has guided local and national advocacy, fundraising, and political campaigns.

We specialize in helping clients nail down the best messages, assemble the right mix of strategies and channels, and ensure that your communications strategy is tightly aligned with your organizational or campaign goals. Whether online or offline, utilizing earned media or paid media, permission-based or prospecting, and whatever your budget, we know what it takes to effectively engage your members, shape public opinion, and impact decisions.

Clients

Greenpeace
Blue Shield Foundation of California
Colorado Criminal Justice Reform Coalition

Organizational Effectiveness

Most organizations and leaders are struggling to keep up with the change-driven pressures that digital are placing on them. There are more communications channels than ever, we’re quickly buried in data, and individuals outside the organization have the tools to create power that can both support and tear down organizations.

How do we organize our leadership and staff for digital success? How do we train and support our staff? How do we manage digital channels, social networks, and data across the broader organization. These are a few of the questions we help organizations answer.

Bright+3 helps leaders navigate the turbulent waters of new positions, changing programs, and new pressures from rapidly shifting technologies. Our experience spans the spectrum of organizational and executive support but focuses primarily on ensuring that organizational cultures are digital-facing so that organizations can prosper in a rapidly changing environment.

Some of our clients include the Sierra Club, Colorado Criminal Justice Reform Coalition, The Wilderness Society, and Blue Shield Foundation of California.