Local advocacy campaigns are nothing new. Once upon a time, local organizing and advocacy lay at the heart of social change movements (well, still does though it’s gone a bit underground). Folks in a city, town, or county would be outraged, get together to do something about it, talk to their neighbors, lobby city councils (the members of which were – and often still are – friends and neighbors). Eventually, if needed, they pushed their cause to the state or national level.
For many of you, this may sound like the world circa 1975. “I’m Just a Bill” from Schoolhouse Rock tells the story of local citizens working together to pass a law saying that school buses must stop at train tracks.
Okay, you have to watch it…
Here’s another story. The environmental movement got its start, in part, as the result of community-based campaigns to do something about polluted rivers. Ohio’s Cuyahoga River famously caught fire in 1969 (and many times before that, in fact). Citizens advocated for change from local leaders and soon realized that Congress would need to act. In time, the results included the Clean Water Act, the Great Lakes Water Quality Agreement and other programs that have resulted in vastly cleaner (and healthier) water across America.
The ability of locals to organize, craft policy and programs, and take meaningful actions to promote change at various levels (local, state, federal) engaged a generation of people in their community, government, nonprofits, and other civic actions.