In the movie Big, Tom Hanks plays 12 year old Josh Baskin who puts a coin in a magic wish machine at the amusement park arcade one summer night and asks to be big. Nothing happens after making the wish so he heads home and goes to bed.
You know the story. Josh wakes up the next morning and is, well, BIG (and played by Tom Hanks).
Sometimes, your campaigns go big. You probably didn’t plan for it (though you may have wished for it). The ride may be fun but it’s probably not what you expected.
Sometimes, things don’t turn out as you hoped. You didn’t raise much money. New people didn’t stick with you. The media didn’t respond as you hoped. The big suit doesn’t always fit right — you may walk away disappointed but a bit wiser.
I’ve been thinking a lot about the question “What does it mean for a to ‘go big’ if you’re a nonprofit?” What is a viral campaign? That’s because I’m organizing a session here in Denver with the folks from Tech4Good titled Going Viral: The Ups and Downs of Hitting it Big. The program is tomorrow so you’ve probably missed it.
We don’t have to find Zoltar and wish to be big but we do need to know what “big” is, tap into what helps make campaigns go big and be ready when it happens (even if it’s not as dramatic as in the movie or the ice bucket).
So… What IS Big?
When it’s really big you know it. The ALS Ice Bucket Challenge was big. Very big.